Burbank Fitness Center Tyler’s Gym |

Los Angeles Personal Branding Photography

Earlier this year, I worked with Tyler’s Gym, a local Los Angeles gym, yoga, and physical fitness center in Burbank, to provide personal branding photography for their website and social media. 

My goal for this photoshoot was to showcase the daily interaction of friendly instructors and a community of gym members who would participate in this lifestyle shoot.

 
Happy fitness instructors and gym members smiling together
 

Understanding The Demographic for Branding Photography

The goal of this photoshoot wasn’t necessarily about capturing the gym’s equipment or intensive hardcore fitness exercises. Instead, we wanted to capture friendly engagement between the instructors and the gym members to showcase their excellent customer service.

Because the gym was promoting their classes to people of all levels, it was important to capture the members having fun and learning with the help of the instructors.

Gym fitness owner working with gym instructor
Branding photo of gym members talking
Branding photo of woman lifting a dumbbell
 

Pre-Planning The Photoshoot

I arrived at the gym space and met with the owners for a free consultation, so I could take a few test photos and get a sense of how the lighting would be for this photoshoot and determine whether or not I needed to bring additional equipment on my own.

Local Burbank fitness center Tyler's Gym space
Wide angle of Tyler's Gym space
Couch and TV at a local Los Angeles fitness gym
 

Engaging and Warm Branding Photography

The time of the photoshoot was spent capturing images of the gym members training, followed by a small yoga class led by one of the instructors, and a few headshots and group shots of the members who participated in the photoshoot. At the end, I also took a few photos of the gym space.

While I occasionally would give a bit of instruction for the photoshoot, I spent most of the time just letting the session happen with Tyler and Alexis coaching some of the members and seeing some of the members talk and laugh with each other. I wanted the images to be as authentic as possible and as close to a normal session at the gym as it could be.

Gym member holding weights and smiling at gym owner
Brand photo of woman swinging kettlebell at local fitness gym
Brand photo of kettlebell and man doing a plank
Gym owner doing yoga at his fitness center
Personal branding photo of gym owners Tyler and Alexis smiling with their dogs
 

FINAL THOUGHTS

Through insightful pre-production planning, I was able to understand the objective of the branding photoshoot to meet the client’s needs and deliver quality images that would be featured on their website and social media to promote their gym’s amenities and classes.

One of the biggest benefits of working with local businesses is the opportunity to visit the space in person, and meet the actual owners. As a branding photographer and creative director, it’s my goal to create images that aren’t just technically accurate, but to capture the proper vibe and aesthetic that the client is looking for.

Branding photo of gym owners looking at camera
 

LOOKING FOR A LOCAL BRANDING PHOTOGRAPHER?

I provide personal branding sessions for local businesses in the Greater Los Angeles area and nearby neighborhoods! I encourage you to take a look at my process for producing a brand photoshoot for local businesses. If you’re looking to get some exciting new branding images, feel free to contact me to book a discovery call and get a free quote!