Why Boutique and Chain Hotels Need Lifestyle Photography

If you’re a hotel looking to find creative and original ways to market your property, lifestyle photography can be a great way to promote your amenities and services to your future guests. You can create a variety of unique advertising campaigns that highlight your property with bespoke images that are brand-centric and align with your hotel’s culture.

In this blog post, I’ll be discussing the importance of lifestyle photography for hotel and vacation properties and how they can be used in your next campaign.

SHOWCASE YOUR AMENITIES

Whether you’re a boutique hotel or part of a hotel chain, you’ll likely want to promote the amenities that your guests will enjoy when they stay at your property. Rather than just listing what your amenities are with random photos of your hotel, you can incorporate lifestyle images that highlight what you’re talking about.

Different hotels can offer similar amenities to each other, so you want your photography campaign to be original and specific in order to stand out from the rest.

Here are just some examples of hotel amenities to consider where lifestyle photography can help highlight your property in the best light:

• Deluxe Suites: Showcase how guests can relax and enjoy the size and features of your deluxe suite. Is your suite perfect for business owners searching for a spacious room to get their work done? Do you have rooms that feature a balcony where guests can look out the window and get a view of the city? Is there a dining space that is perfect for couples?

• Outdoor Pool: If your property features cabanas near the outdoor pool, you can use models to show how spacious or comfortable the space is. If your hotel property offers refreshing drinks to guests by the pool, lifestyle photography is a great way to advertise your excellent customer service.

• Event Venues: Does your hotel property have a venue where you host events? From business meetings to social events, professional lifestyle photography is a great opportunity to make your marketing look unique.

• Luxury Spas: For the high-end hotel properties, don’t just show what the spa looks like. Feature images of your guests getting facials, massages, and the other amenities that your spa has to offer.

SEASONAL ADVERTISING CAMPAIGNS FOR HOTELS

Even though the actual rooms or property of your hotel might not change, how you choose to market your property can (depending on what time of the year you’re creating an advertising campaign). A summer advertising campaign might look different than a winter campaign.

Instead of explaining how guests can warm up for the winter at their hotel, or stay cool during the summer at their outdoor pool with only photos of each amenity, show them with models. When you’re targeting a certain demographic with your campaign, you can tell the story much more clearly with models acting as guests.

These lifestyle photography images can be used across different marketing platforms including your website, online advertisements, social media pages, and more.

LIFESTYLE PHOTOGRAPHY FOR YOUR TEAM

Working with models isn’t the only way to produce great lifestyle photography for your hotel advertising campaigns. If you want to add a special personalized touch to your marketing, you can feature actual members of your team as part of your lifestyle photoshoot.

By featuring the actual hotel staff, you can focus on the guest experience by showing how friendly your team is. Beyond the amenities and convenient location of your hotel, the positive experience guests have with your team can show a lot about your company’s culture. I always recommend using images of your team rather than generic stock images of a receptionist or restaurant server.

LOS ANGELES HOTEL ADVERTISING PHOTOGRAPHER BRIAN BROWN

Brian Brown has worked with hotel chains including Hilton and Marriott as a commercial photographer for some of their local Los Angeles hotel locations. His work has been featured on the home pages of hotel websites for their marketing and advertising campaigns.

As a lifestyle photographer, Brian has also worked with professional models from Los Angeles modeling agencies including Bounty Models LA and Aston Models. His experience as both a photographer and creative director allows him the ability to produce high-quality photography services for hotel brands.

If you’re a boutique hotel or a hotel part of an international chain looking to upgrade your marketing and advertising campaigns with lifestyle images, don’t hesitate to fill out the contact form and get a quote today.

“Brian was such a pleasure to work with. He is professional, comes prepared, and the best part – takes beautiful photos! He takes direction well but also has an amazing creative eye and catches beauty in every shot. He is humble and overall a great photographer to work with.”

Kiki Popa | Marketing Manager | Marina del Rey Hotel & Hilton’s Jamaica Bay Inn

Feel free to explore some hotel photography behind-the-scenes blog posts:

Pacifica’s Marina del Rey Hotel

Hilton’s Wayfarer Downtown LA Hotel