Where To Post Lifestyle Product Photos for Your Brand Marketing

Brands can benefit from assets such as lifestyle product photography, which can be featured on a variety of marketing channels and platforms. Lifestyle photography for brands features your product being used in a real world environment and allows you to connect with your audience. 

For example, if you’re a backpack brand, then you can use lifestyle photos of models wearing your backpack in different environments like in the city or at the beach. These product images are a great way to add value to your business and establish a brand visual for your business.

In this blog post, you’ll see some of the different places where you can post lifestyle product photos for your brand marketing. 

Home Page Website Banner

Your website is one of the most important and valuable online platforms where you can advertise your product or service.

More specifically, the home page of your website might be one of the first pages that someone might come across when they find your brand. As a result, you’ll want to grab their attention right away with an asset that represents your brand.

Lifestyle product photography or a video banner is a great way to make a great first impression for anyone that comes to your website. This can be especially useful if you’re launching a brand new campaign and have visual assets to show off.

One brand that does this extremely well is Monos - they feature video banners of models using their product in different environments. Stubble & Co. is another brand that also utilizes lifestyle product photography on their home page.

Product Pages

The product page on a brand’s website can show the specifications of a product like its dimensions, materials, special features, and sometimes a description of how to use the product in certain situations.

Along with the typical e-commerce product photos in front of a white background, featuring lifestyle product photos can be a great way for potential customers to see your product in specific environments.

Since lifestyle photography shows candid moments that illustrate the product in use or being worn, seeing a product in use can influence your audience to add the product to their cart. For example, seeing a model wearing sunglasses at the beach and having fun can create a stronger emotional reaction than a standard photo of the sunglasses photographed on a white studio background.

Social Media Pages

Social media can act as a vital aspect of e-commerce businesses. Consistent content can help drive sales and be an essential part of your brand’s marketing.

People are able to discover new brands online through platforms like Instagram, which makes it all the more essential to feature high-quality content that not only looks good, but is consistent with your brand’s ethos and style.

For example, Instagram not only serves as an app where potential customers can browse your products, but also as a vehicle to drive Instagram followers and users to your website in order to increase traffic.

You can read more about trends regarding social media marketing strategies for e-commerce brands here.

Email Newsletter

If you’re launching a new campaign, you can post your lifestyle product photos in an email newsletter and show the assets to people already subscribed to you. Your newsletter is a great opportunity to incorporate brand-centric visuals with updates and announcements regarding your brand.

I find that personalized emails go well with lifestyle images that are already geared towards your audience.

Online Advertisements

Whether it’s social media ads, search engine ads, you can promote lifestyle images from recent photoshoots on different ads. Targeting ads across a variety of different platforms can help bring more eyes to your brand.

Lifestyle product photography for ads is a great way to engage new potential customers actively online who might not be familiar with your brand yet and encourage them to visit your website and social media pages.

GET LIFESTYLE PRODUCT PHOTOS WITH ADVERTISING PHOTOGRAPHER BRIAN BROWN

One of the most important things to know before posting your photos on any marketing channels is the license that comes with each photo. Some photographers will provide a commercial usage license for a period of time (ex. 1 year, 5 years, perpetuity) or will limit which platforms you can use to post the photos.

Brian Brown provides unlimited commercial licenses for all final assets that are delivered to the clients, so you don’t have to worry about tracking licenses and needing to update expired ones to consistently run ads that are successful.

If you’re looking to get lifestyle product photos for your brand’s marketing, don’t hesitate to reach out by filling out the contact form.

Thanks for reading and until next time.

Feel free to check out some lifestyle photography behind-the-scenes blog posts:

Outdoor Lifestyle Product Photography for Watch Brands

Luxury Watch Outdoor Lifestyle Photoshoot at Venice Beach, Los Angeles

Sunset City Lifestyle Photoshoot in Downtown Los Angeles

Creative Commercial Beach Campaign Photography in Santa Monica