Brand Photoshoot Ideas for Los Angeles Businesses
Whether you’re a large corporation or a small business, having a catalog of original brand images is a great way to stand out from other competing businesses in your industry. Unlike generic stock photos, branding photography can be tailored to fit your brand aesthetic and identity.
I have worked with a variety of different Los Angeles businesses including fitness gym owners, nonprofit organizations, event coordinators, and music bands to create high-quality content to promote their service and content with digital marketing.
In this blog post, I’ll be going over some brand photoshoot ideas that can be useful for local Los Angeles businesses across different industries.
Outdoor/Studio Location
One of the most important factors to think about for your brand photoshoot is the location. If you’re a location-based business and you want to shoot in your studio or property, then you’ll want to make sure that the photographer will be able to come with lighting equipment if there isn’t enough natural light available.
One of the benefits of working in a city like Los Angeles is that you have plenty of beautiful backgrounds at your disposal. From the different beaches to metropolitan cities, you can communicate with your photographer to see which will suit your needs best.
For me, I like to use Peerspace as an alternative method for finding a studio location if photographing outdoors isn’t an option.
Headshots & Portraits
Headshots are a useful tool for any kind of business owner to have. When it comes to getting the right headshot, you want to make sure that you’re working in a space that has decent lighting for a portrait.
Headshots act as a pretty standard photo to show your audience the face behind the business. You can include them in an “About Me” section on a website or as a profile photo for social media pages.
Lifestyle Photography
Lifestyle photography takes it a step further from the standard headshot or portrait. These images are more about capturing moments of time and daily activities that occur in your business. You can incorporate props and interact with your environment in a way that fits your brand.
Below are some examples of lifestyle images I have taken for local Los Angeles businesses:
Gym members working out and interacting with each other before a session
Environmental volunteers out on the field pruning branches for a restoration event
Businesswoman walking up the stairs of the Walt Disney Concert Hall
These lifestyle brand photoshoot ideas tend to require a lot more planning than a headshot. You’ll want to find a photographer with a creative eye who can help direct you with lifestyle photos, or who has the ability to capture candid moments that will align with your brand identity.
Marketing Channels For These Brand Photoshoot Ideas
Once you receive your brand photos, it’s important to share them across different marketing platforms so that you can promote your business and service to as much of your demographic as possible.
Below are some different marketing channels you should consider when thinking about where to post your photos.
Social media profile pages (ex: LinkedIn, Instagram, Pinterest, etc.)
Website Pages (home page, about me page, services page, etc.)
Email newsletters
Email signatures
Online advertisements
Blog posts
