Commercial Photoshoot for Ivee: Tech Branding Photos in Beverly Hills, Los Angeles

One of the most challenging and exciting aspects of infusing lifestyle content with a commercial and advertising photoshoot is the ability to work as a creative director for talent while taking control of the technical aspects of the photoshoot. 

I had the pleasure of working with tech startup Ivee back in 2022 to produce branding photos that they would use for their marketing. Additionally, I provided them with a banner video that they would be able to feature on their website and conferences that they attended to promote their brand.

About The Client: Ivee

Ivee is a software development company based in Chicago, Illinois. The company’s goal is to create personalized passenger experiences with iPads through a collaboration with two Los Angeles limousine companies. They were looking to update their content with new branding photos for their digital marketing. When I reached out to them, they already had an established brand identity and previous lifestyle branding photos featuring their product that they wanted to elevate.

Pre-Production for the Photoshoot

Working directly with the operations team, we discussed what they wanted the style of this particular photoshoot session to be. The Ivee team came prepared with a mood board that demonstrated how they wanted the final images to look. With a clear vision in mind, they provided me with a few main points to keep in mind for the photoshoot:

• Lifestyle images that convey emotional interaction when using their product

• Models actually using the product and demonstrating how it works

• Reflect the upscale business lifestyle of the Ivee brand

For this photoshoot, I worked with actress and model DeAnza Banuelos, as well as another model hired by Ivee directly to capture the style of these tech branding photos.

Based on their criteria and vision, I figured that Beverly Hills would be the best location to successfully capture their vision.

Directing The Photoshoot

I worked alongside the owners of the featured limousine companies and their staff, along with the hired models to get the necessary lifestyle branding photos.

We went to two different locations around Beverly Hills and took photos early in the morning before the area became too busy. It was important for me to coordinate my time carefully between these two locations so that I would get a diverse catalog of images.

Client Usage

The lifestyle photos from this photoshoot were featured on the home page of their website, blog posts, social media pages, and more.

The banner video that I shot for them was also featured on the Ivee home page, as well.

Commercial Photography for Brands with Brian Brown

Commercial photography requires more than just taking a good photo. The photographer has to understand the goal of the photoshoot, the aesthetic of the brand, and use their creative eye to capture their brand identity in photos that will be useful assets for the company for years.

If you or someone you know owns a brand or business and is looking to get new branding photos for your marketing and advertising, don’t hesitate to reach out! For all projects that can be a good fit, I provide a free quote and get to know your brand story personally so that you will be more than satisfied with the final outcome.

For more examples of my work, feel free to browse my commercial lifestyle portfolio for brands.

Thanks for reading and until next time.

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Feel free to check out some lifestyle photography behind-the-scenes blog posts:

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