Creative Jewelry Photography Ideas for Rings | Lifestyle Photography
Finding creative ways to showcase your jewelry pieces like rings through content marketing is a great way to set your brand apart from other jewelry brands and produce engaging advertising images.
Whether you’re just looking to add some new photos for your social media pages promoting rings from your brand or developing a full marketing brand campaign for your new jewelry line, this post will provide some ideas for new advertising images for rings.
White Background vs. Lifestyle Photography
Before getting to the actual sample images, it’s important to consider whether you need standard jewelry product photos behind a white background or lifestyle product photos.
The typical e-commerce photo for rings placed on a white background is useful to capture the detail of your ring on your website (or wherever you’re selling your products). However, lifestyle product photos allow you to get more creative with models and locations.
With lifestyle photography, it’s important to collaborate with someone who has experience working as a creative director with models in order to produce a variety of poses and compositions for each photoshoot.
Compared to a white background, lifestyle images can look much more engaging and visually appealing on certain digital marketing channels including:
Social Media Pages like Instagram
Website (Banner Images, Blog Posts, etc.)
Online Advertisements
Close-up Photos: Model Wearing Rings
If you want to capture detailed shots of your rings outside of the typical white backdrop, then close-up photos of models wearing the rings is a great idea to use for your content marketing.
You want to be cognizant of the model’s hand posing. The model’s hands should be relaxed and their fingers should not be bunched up. You’ll want to make sure that the model’s hands don’t look stiff in the final photos.
For these types of jewelry photos, you still want to think about the color and patterns of the model’s outfit if it ends up being included in the final photo. For example, wearing a black ring with a black dress would blend with each other and the ring wouldn’t stand out.
Alternatively, wearing colorful jewelry with a more neutral wardrobe color will help the jewelry stick out.
Model Portraits with Rings
You can get creative jewelry photos by taking portraits of the models wearing the rings with their hands in the shot. Similar to the previous point, make sure the model is being directed in a way that looks natural.
This style of photo requires knowledge on how to light a model’s face in a certain way, not just the rings. You don’t want harsh and distracting shadows on the model’s face to take away from the jewelry the model is wearing.
Get Creative with Locations
As a photographer who mainly photographs on-location, finding different backgrounds and environments outdoors is an important part of any lifestyle brand photoshoot I produce. When it comes to getting creative with your jewelry photoshoot, try different locations like the city or the beach to diversify your marketing content.
Sometimes, a model is able to use the environment to their advantage in their posing, like dropping sand from their hands while wearing beach jewelry. You can also use props like a backpack as a way to get more versatile posing and final images.
Creative Jewelry Photography Tips for Rings
Model casting: if your jewelry campaign is targeting a certain demographic, then be specific with casting so the photos are consistent with your brand
Make sure the model receives helpful creative direction when moving their hands
Don’t just think about how the rings look, think about the wardrobe and if it works with the color of your jewelry
Try different locations and use your environment to your advantage, like posing with sand while wearing beach jewelry
