Why Tech Brands Need Outdoor Lifestyle Product Photography
As an outdoor lifestyle photographer, technology plays a huge role in my own business. But as an avid traveler, I still use plenty of electronics in my everyday carry.
From headphones to smart watches to laptops, there are plenty of portable tech products that people use in their everyday lives and travel with for both business and leisure.
Plenty of tech brands utilize studio product photography to showcase the design and details of their product, which plays a vital role in their marketing. But adding outdoor lifestyle content for your brand is a great way to stand out from other businesses and show why your product is unique while telling your brand’s story.
In this blog post, I will be sharing some key points as to why tech brands should invest in outdoor lifestyle product photography and how you can utilize the content for your marketing.
What Is Lifestyle Product Photography for Tech Brands
Lifestyle product photography involves capturing the actual application of a brand or product in its environment. Whereas typical e-commerce shots are usually taken on a white background showcasing the physical attributes of a tech product, lifestyle photography is much more interactive and incorporates storytelling in the final image.
More specifically, outdoor lifestyle product photography can be useful for brands that sell portable electronics like headphones or fitness trackers. Since these are electronics that you can wear or use while travelling, then it can be incredibly beneficial to feature the products being used in new environments for your marketing.
Hiring a Model for Lifestyle Tech Photoshoots
Hiring a model to wear or use the tech product you're selling is a great way to get creative with your lifestyle photography content and tell a brand narrative that fits your campaign.
For example, if you sell fitness trackers or smart watches geared towards athletes and fitness enthusiasts, then having a model wear the watch while working out can produce much more dynamic shots compared to just photographing the watch by itself.
You get authentic lifestyle images featuring real people who you can direct in order to get the final images you’re looking for. There are only so many angles you get with wearable tech products like headphones. But how a model poses, their facial expressions, their wardrobe - you have a lot more photos to choose from and when coordinated correctly, the shoot results in an original marketing campaign that fits your brand’s style.
It’s always a bonus when consumers are able to see themselves in photos produced by their favorite brand.
Tech Products & Electronics That Need Outdoor Content
Plenty of portable tech products and electronics that can be used outside can benefit from outdoor lifestyle content. Here are just a few examples:
Headphones: Model wearing headphones while walking in the city listening to music.
Smartwatches: Model stretching and exercising while wearing a fitness watch, tracking measurements like their daily steps.
Phone Cases: Model talking on their phone in the city with the rugged design of a phone case pictured in the image
Portable Hard Drive: Travel photographer working on their computer with a hard drive plugged into their laptop.
These are just general examples, but you can see how coming up with ideas and stories can lead to more original content that fits your brand.
Make The Most OUT of Lifestyle Photography
In order to fully maximize the potential of your tech brand lifestyle photography content, you’ll want to leverage the images on as many platforms as possible. My photography services come with a full commercial license that allows you to showcase the images on all of your platforms, including but not limited to: websites, email marketing campaigns, and all social media pages.
Regardless of the photographer you’re working with, you’ll want to know specifically what the photos will be used for and how they will be featured. This will affect how we will shoot the images, how we compose the images, and sometimes the location that we photograph in.
Final Thoughts
There are many tech brands out in the world, so it’s important to leverage your marketing content as much as you can. Studio and e-commerce photos are important, but lifestyle photography goes a step further in creating original content that is specific to your electronics brand.
There is a lot of preparation and pre-production work that goes into planning an outdoor lifestyle product photoshoot.
Finding a Location: You want to make sure that the location you pick fits the brand campaign and will showcase your product in its best light.
Working With Models: If you work with models, you have to coordinate the day of the photoshoot with their schedule. If you’re working with agencies, agency fees and licensing options should be a consideration when setting a budget for the project.
Equipment: If you want to feature the final images on all of your platforms, high-quality photography equipment that can capture high-resolution photos will save a lot of time and showcase your product in the best light possible.
